When Kim Kardashian was robbed at gunpoint during Paris Fashion week last October, her detractors wondered aloud if the whole incident was a carefully orchestrated stunt meant to inject some Hollywood thriller vibes into her increasingly mundane reality show, Keeping Up With The Kardashians.

Only a true cynic could believe that Kim and everyone in her orbit would conspire to fool the entire planet for the sake of ratings, and after she retreated from the spotlight in the months following the incident, it became clear that the reality star had suffered a real trauma.

But no matter how disturbing the experience was, if you thought she would keep the details to herself, well, you haven’t been paying attention. This is Kim Kardashian we’re talking about—a woman whose entire career was built off the most egregious invasion of privacy a person can suffer—and after Sunday’s episode of KUWTK, it’s clear that nothing in her life, no matter how personal or how traumatic, is off limits for public consumption.

In the lead up to Sunday night’s episode—in which Kim recounted what happened in that hotel room in excruciating detail—she laid her emotions bare in a series of tweets that were both emotionally moving and a shrewd example of her expert marketing skills.

“Tonight’s episode is going to be very tough for me,” she wrote. “However, I thought it was important to share this story through my eyes & not in an interview where my own words could be twisted. I have always shared so much & I’m not going to hold back when this was probably one of the most life changing experiences for me.”

She wasn’t lying. When describing what happened after masked gunman stormed her Paris apartment, Kim held nothing back. “Then [one of the armed men] duct tapes my face, my mouth, to get me to not yell or anything and then he grabs my legs and I wasn’t, I had no clothes on under [my robe] and he pulled me towards him at the front of the bed and I thought, ‘Okay, this is the moment. They are going to rape me.’“ a tearful Kim told her sisters. "And I fully mentally prepped myself and then he didn’t and he duct taped my legs together.”

She continued: “Then they had the gun up to me and I just knew that was the moment they are just totally going to shoot me in the head. I just prayed Kourtney was going to have a normal life after she sees my dead body on the bed.“ It was raw, it was riveting, and it was exactly the kind of television that’s helped turn the Kardashians into a cottage industry.

It was also a sly way of putting all the conspiracy theories to rest once and for all. Kim is no Meryl Streep, and there is no doubt that the tears we saw on Sunday were real.

After the episode aired, Kim took to Twitter once again, to have what should be the final word on the entire ordeal. “I took a tragic horrific experience and did not let it diminish me, rather grew and evolved and allowed the experience to teach me,” she wrote. “I can say I’ve become so much better because of it….thank you for allowing me to share my story tonight #KUWTK.”

The online reaction to the episode has been overwhlemingly positive, with fans tweeting their support for Kim under the hashtag #HereforKim. Ultimately, by controlling her own narrative, Kim managed to turn a horrific event in her life into a major win both personally and professionally.

And that’s why she’s the best to ever do it.