Another day, another endorsement deal for Kim Kardashian. This time, Kim was spotted in the Bahamas judiciously drinking Casamigos, a tequila brand owned by George Clooney and Cindy Crawford’s husband Rande Gerber. The bottle retails for about $40, which is suspiciously inexpensive for the 36-year-old, who likely spends that kind of dough on a bottle of water.
Celebrating rapper and husband Kanye West’s 40th birthday, Kim, who has said she ‘hates’ the taste of alcohol, pranced around her luxe lodgings in a Chanel bikini and knocked back several shots of the hard stuff, opting to share the occasion on Snapchat and Instagram. And yes, fellas, there is the onligatory butt shot as well.
Drinking isn’t something the Queen Kardashian does often. In an interview with Rolling Stone, Kim insists that she doesn’t drink or do drugs save for “five shot of vodka in Vegas every three years.” She even told People, that she doesn’t drink alcohol “at all.” She adds, “My sisters drink, so when they get a little crazy, I am there to pull them down.’
This means Kim either took Kanye’s milestone birthday to blow off some steam by downing straight shots of liquor, or she poured water into the shot glass and is deceptively trolling us.
Whatever the truth is, she’s making bank. According to CEO of Talent Resources, Michael Heller, who spoke to US Weekly about Kim’s earning potential, the advertising mogul estimates that Kim’s sponsored posts amount to 25 percent of her total income. For context, Kim’s estimated worth is around $150 million. He explains that Kim can charge up to $500,000 per Instagram post and her sisters Khloe and Kourtney earn half of that.
By those numbers, the following three images promoting Clooney’s tequila could have earned Kim a cool $1.5 million.
Not to be outdone by her older sister, Kylie Jenner posted a sexy, midriff-baring video to her Instagram on that same day to promote her camo collection at the Kylie Shop.
The takeaway here? There isn’t one. Well, aside from the fact that the Kardashians are beautiful–and despite public perception, powerful–women who also happen to be filthy, filthy rich.