When a company is looking for someone to be the face of an advertising campaign, there are certain things they’re looking for. They want someone who looks good on camera, has a lot of fans and can get a lot of people talking. Kylie Jenner certainly fits that criteria. She’s part of the Kardashian clan, that everyone on the Internet loves to talk about (even if you hate them, you like talking about them). She has almost 54 million Instagram followers, so she clearly has the audience. And she definitely looks good on camera, as we’ve shown in any number of articles.
So when Puma needed someone to model their new shoes, Kylie Jenner seemed like a great choice. They released some images of Kylie modeling their products on their Snapchat. If you weren’t convinced she was a good choice before, you will be quickly convinced.
Puma didn’t show the shoes in any of the pics, but they will be released on April 1st. This means this could just be an elaborate prank, but we doubt it.
Kylie also posted a couple of pictures on Instagram wearing Puma underwear. One of the pics is above, and here’s the other one:
I’m getting a strange desire to check out my nearest Puma.
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Joseph Misulonas is the Girls co-editor for Playboy.com. He can be found on Twitter at @jmisulonas.