Last week, Call of Duty publisher Activision Blizzard paid almost $6 billion to purchase King, the makers of super-popular mobile game Candy Crush. Right after that, Activision announced the creation of a film division. As Stephen Colbert points out on The Late Show, that’s some curiously aligned timing.
Probably, Colbert postulates, the outrageous price Activision paid for Candy Crush and its brethren properties—more than Disney paid for Star Wars—has to do with a Candy Crush movie that will appeal to the millions who play the game. He even has a clip, starring the incomparable Liam Neeson as Mr. Toffee, even though the Candy Crush movie doesn’t actually exist yet.
And really, if this is the level of quality we can expect from a Candy Crush film, Activision was right to pay more than Star Wars. Definitely.