Via Flickr user hyku.

Via Flickr user hyku.

They way people consume live sporting events seems poised to radically change. Facebook is in the process of securing rights to live-stream NFL games as early as next season.

In an interview with Variety, the Facebook’s VP of partnerships Dan Rose confirmed that talks between the league and the social media giant are underway. The move is part of Facebook’s strategy to create a platform where people not only comment on live content but consume it.

“There’s a lot of interesting things we can do with sports,” Rose said. “If you think about how people engage on Facebook today, it’s not really around watching three hours of video.”

According to Variety, Amazon and Verizon are also in talks with the NFL in regard to streaming games. Specifically, the league hopes to showcase Thursday Night Football online.

If the deal does go through it will be yet another setback for traditional television networks. Because millions of fans are willing to tune in for a live broadcast, sporting events are considered one of the last strongholds for the industry which is under siege from services like Netflix and On-Demand services. Encroachment from Facebook or one of Facebook’s competitors is sure to be viewed as a major threat.

But for all the cord-cutters out there, this is potentially great news.

Via: Variety