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‘Madden: The Movie’ is the Best and Most Nonsensical Ad for a Video Game Ever

There’s nothing particularly cinematic about the Madden games, which generally strive for accuracy on the football field, a high degree of realism, and exhaustive and frequently updated NFL player stats.

And then EA Sports, the developer behind the popular franchise, mixes in Dave Franco, Christopher Mintz-Plasse, Julio Jones, Rob Gronkowski, Colin Kaepernick, Antonio Brown and Rex Ryan—plus over-the-top special effects and a bargain bin action movie plot—for what is undoubtedly the best and most nonsensical video game advertisement ever made.

Just watch the video.

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