Somehow, Major Lazer has hit on a lefthand formula for EDM hitmaking. Impresario Diplo has never been shy about scanning the globe for sonic influences, and that has paid off in a seemingly endless series of danceable midtempo songs perfect for playing while driving up PCH to a Malibu beach. Neither “Cold Water” nor “Get Free” sound like traditional summer bangers, but you want to set them on repeat until your drive finishes.
“Run Up,” their latest, is no exception. The track combines Carribean drums, warped guitars and high-pitched vocals to hit the groove that we’ve come to expect and love from a Major Lazer track. The presence of stars like Nicki Minaj and PartyNextDoor don’t hurt, either.
Now, the song has gotten the video that it deserves. The visuals are directed by Paul, Luc and Martin, the creative collective of French star Stromae under his Mosaert label. They feature a whole lot of selfies, front facing cameras and Nicki Minaj hanging out in an impossibly lux apartment. Watch it above.