In today’s edition of “Things We Don’t Want or Need,” McDonald’s has unveiled a new fork made out of its signature French fries. It’s called the Frork and it’s being introduced alongside the burger giant’s new Signature Crafted Recipes sandwich line.
The upscale offerings are customizable and stacked with toppings, which means things are likely to get messy. That’s where the Frork comes in. It’s meant to help you maximize your burger-inhaling experience by helping you shove every last bit of topping into your mouth using its fry prongs. But despite its newfound status as a bona fide viral sensation, the Frork has very little use in the real world.
Even McDonald’s acknowledged the Frork’s gimmicky nature in a mock infomercial hosted by veteran pitchman Anthony Sullivan.
“Will the Frork change your life? Probably not,“ Sullivan says. "Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure … maybe.”
McDonald’s own head chef, Michael Haracz called the Frork “superfluous,” unless enjoying “every last bite” of their new Pico Guacamole, Sweet BBQ Bacon and Maple Bacon Dijon burgers is high on your list of priorities.
But the Frork’s uselessness is a feature, not a bug. It’s like the KFC Double Down. Fried chicken as sandwich bread? Sure, who cares. We’ll eat it with our Frorks.
We know one person who’ll be first in line when the Frork becomes available at your local McDonald’s on May 5.