If you thought McDonalds would sit idly by while its competitors dove headfirst into the food delivery revolution, you thought wrong. As of this week, Big Mac aficionados can get their Golden Arches fix with a few touches of a screen, as McDonald’s expaned its UberEats partnership to more than 1,000 locations across the country.
“We are bringing a new level of convenience to more of our customers as we continue to transform the McDonald’s experience,” McDonald’s CEO Steve Easterbrook said in a statement.
Among the cities getting in on the hot fry action are Los Angeles, Phoenix, Chicago and Columbus, Ohio. The city that will have the most UberEats-friendly McDonald’s is Los Angeles, which makes sense since as of 2014, California had more McDonald’s outlets than any other state in the country. Texas ranked second on that list, so one would think it’s only a matter of time before the Lone Star state will get nuggets on demand.
This of course, isn’t the first time McDonald’s has experimented with home delivery services. Residents in major cities like New York have had America’s most ubiquitous fast food at their fingertips for quite some time, thanks to services like Postmates. But it’s partnership with Uber allows McDonald’s to reach the farthest corners of the country, where food delivery apps can be scarce.
The company also hopes that their partnership with Uber will help attract millennials who are faced with an increasing amount of fast casual options that are available to them with relative ease.
But if McDonald’s really wants to appeal to a younger generation, we’ve got one word for them: poke.