The man above is Prince Harvey, a New York artist that experienced the same kind of struggles anyone else does in the Big Apple. When he lost two MacBooks in a row (one died, the other stolen), he knew he wouldn’t be able to afford a third. What’s an artist to do? He decided to finish his album by hanging out at an Apple Store.
The Apple Store used to be like my second home. I did an entire album there. A lot of ppl started talking about it but honestly I never thought it’d be what it is. I just wanted to make music and frankly the idea to do it at the Apple Store was my friend Gordon’s after I lost my computer, but I’m glad I listened to him. The album is called PHATASS (acronym for Prince Harvey At The Apple Store Soho) and I’m releasing it on July 6th #nyc #applestore #genius #princeharvey 📷 @matthewnarvin
Harvey told The Daily Beast “It wasn’t my plan to record this at the Apple Store, but New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.”
Without any other real options, Harvey sang and rapped into display models at the SoHo Apple Store enough to produce his first effort: Prince Harvey At The Apple Store: SoHo, or PHATASS.
The full album is available here, and you would do well to wonder if you’re not spending your time wisely next time you’re wandering around an Apple store.