Are you sick of the Cash Me Ousside girl yet? Us too. But you’ve got to respect her hustle; this girl is milking every ounce out of her 15 minutes. Her name is Danielle Brigoli, if you care. Since her viral appearance on Dr. Phil, the 13-year-old has amassed an Instagram following of 5.4 million (that’s more than Hillary Clinton, for perspective), has sold out of her “CASH ME OUSSIDE, HOW BOW DAH” collection on Shopify, which includes a $250 blanket and is currently in hot water with Hanes over trademark issues. Not to mention, she’s starred in a very awkward rap video for artist Kodak Black, which has been viewed over 16.5 million times, and is charging $40,000 for meet-and-greets at music fests. Today, TMZ is reporting that Brigoli is now in Hollywood considering multiple big-money reality TV offers.
For success to strike such an unlikely candidate, Brigoli, who had the cops called on her 51 times last year and was recently banned from Spirit Airlines, proves that just about anybody can profit from internet fame. So, inspired by her success and the weird way capitalism rewards us, we decided to take a look at the profits previous memes had earned.
“I was able to quit my job as a waitress within days of her first appearance on social media and the phone simply hasn’t stopped ringing since,” Grumpy Cat’s 28-year-old owner, Tabatha Bundesen, told Express in 2014. After her inaugural appearance on YouTube received 15.7 million views, Tardar Sauce (the cat’s actual name) has taken the world by storm, with a movie, Grumpy Cat’s Worst Christmas Ever, as well as toys, t-shirts, advertising appearances and a best-selling book available in 15 languages. Though an exact figure of Grumpy Cat’s worth has been disputed, sources estimate Tardar Sauce is worth around (a likely inflated) $100 million. Not bad for a cat born with an underbite and dwarfism.
Rebecca Black, whose 2011 song “Friday” was subject to insurmountable scrutiny upon release, quickly became one of the most unfortunate of memes—and most successful. Six years later, the video has been viewed 104.8 million times, raking in more than two million dislikes. But through her profitable partnership with YouTube and ad revenues, sources estimate Black earned upward of $1 million.
BAD LUCK BRIAN
When Kyle Craven decided to post his awkward seventh-grade yearbook photo with the world via Reddit, the photo instantly went viral. Craven even mentioned that his principal asked for a re-shoot because he thought Craven was making a face (he wasn’t). Since then, Craven carried on with his everyday life in Cleveland, though he reaped a generous $20,000 from t-shirt sales and advertisements that used his meme to sell product.
After an intruder had broken into their home and attempted to sexually assault his sister, a news crew arrived on the scene, and triggered an on-air tirade from 24-year-old Antoine Dodson, which then went viral. His catch-phrase, “hide yo’ kids, hide yo’ wife” was turned into a catchy tune, the “Bed Intruder Song” that sold over 200,000 copies on iTunes, and his rant was the most-watched video of 2010. Through fundraising, advertising opportunities, Tosh.0 appearances and other related products, it is suggested that Dodson earned roughly $50,000 from the video. It’s reported that, with this money, he and his family have moved out of their precarious neighbourhood.
Success Kid’s story is a warm one. Back when Sammy was just 11 months old, his mother took an innocent picture of her son at the beach with a clenched fist of sand, then posted it on Flickr. The image immediately went viral. At nine years old, Sammy used his viral fame to save his father’s life, who urgently needed a kidney transplant. The family launched a fundraiser to pay for the steep expenses, and within a few days Sammy’s fans helped raise more than $90,000, which went toward a successful transplant. Nowadays, Sammy spends his days being a normal kid. As he damn well should.
DAVID AFTER DENTIST
After a visit to the dentist that required laughing gas, David’s father caught the subsequent hilarity on video, footage that has been viewed more than 129 million times. The video earned the family more than $150,000, part of which was made from a Super Bowl commercial with Beyoncé where they hired an actor to play David but his voice was used. This deal alone made the family around $10,000 to $12,000. David’s father, who shot the video, has since quit his real estate career and works as a social media consultant for small businesses. Little David now attends private school, paid for by the funds earned from his viral video.
THE OVERLY ATTACHED GIRLFRIEND
This meme was the result of a funny yet undeniably creepy video parody of Justin Bieber’s “Girlfriend” where, instead of singing the actual lyrics, the young lady had written some psychotic poetry of her own. A screenshot of this rocketed Laina Morris into meme superstardom, where she has since has made several TV appearances and managed to turn her viral video into a popular weekly YouTube career where she reportedly earns a six-figure income.
CHARLIE BIT ME
The 2007 YouTube sensation “Charlie Bit Me” has racked up more than 386 million views and earned $158,560 in ad revenue through a partnership with the website. The father of the boys, Mr. Davies-Carr, and his wife, Shelley, plan to put the money toward school fees for their children.
When initially posted, the Damn Daniel video was retweeted more than 300,000 times, liked 400,000 times and looped more than two million times on the now-extinct Vine app. The video features Daniel Lara being complimented by his buddy Joshua Holtz, along with his catchphrase, “Back at it again with the white Vans.” The duo appeared on Ellen where the comedian gave Lara a lifetime supply of Van’s shoes, which he then donated to charity. Companies such as Clorox, Vans, Denny’s and Axe used the video’s likeness as part of their marketing campaigns. Unfortunately, no monetary figure has been released as for what Lara has earned after becoming a meme, but we’re going to say a lot, considering a pair of white Vans have sold on eBay upward of $400,0000, courtesy of the video’s influence.