About 63 percent of men think women wear makeup to trick men into finding them attractive, according to a study by YouGov. This doesn’t paint a great picture of men; only 34 percent of women believe men grow facial hair to hide a weak chin or cover up another quality they aren’t fond of.

As a man with plenty of facial hair myself, I admit that my initial interest in growing a moustache and a beard was to hide my paper-thin upper lip. That’s worked for the better half of a decade. My beard has since become my most recognized feature and I couldn’t imagine myself without it. My point being that my decision wasn’t intended to attract women (though it was a benefit) but was instead to feel more confident in my appearance. I’d bet good money that’s why many women choose to wear make-up.

For women though, makeup has become a minefield. If she chooses to wear makeup, she’s doing so to deceive men. If she doesn’t, she’s lazy and inconsiderate.

So if there is no winning in the war on makeup, why bother with it at all? A recent YouGov poll of almost 6,000 people found that the majority of women – 53 percent – strongly agree that the media holds women to unrealistic beauty standards. Only two percent of the sample strongly disagree.

Women portrayal in the media is another complicating factor. Beauty companies profit off of a woman’s insecurities, which perpetuated through an unceasing stream of ads and programs full of airbrushed beauty. Even the women that look like that in pictures don’t look like that in real life. The sudden emergence of “Instagram models” who pose as everyday people online have without a doubt contributed to this same sense of insecurity. Perhaps even more so.

Men are less convinced of the media’s influence. Less than 30 percent said they strongly agree that the media places too much pressure on women to look a certain way. But considering another study found that eight in 10 men believe there’s as much media pressure for men to have a good body as there is for women, our perception seems poor at best.

Men themselves are getting into make-up. Tom Ford, Marc Jacobs and other notable brands have released male-friendly beauty lines and research has found that one in 10 men will wear concealer to cover up blemishes. James Charles recently became the first male face of CoverGirl.

Additional insights from the study, called “The State of Men”, found that 29 percent of guys have had a pedicure, 54 percent of men regularly use skincare products like moisturizer, 19 percent have gone for a fake tan and nine percent use foundation to even their skin tone.

I guess this means men are most definitely hypocrites. Women readers, right now, are rolling their eyes at this “insight.” So how about instead of judging one another we agree that most people use beauty products to feel more confident. And if it happens to make us more attractive to the opposite sex, that’s a bonus.