No social media network has played a greater role in the explosion of the #menswear movement than Tumblr. Tech pundits may debate how Tumblr is fairing in a post-Yahoo! world, but its place in the men’s fashion space remains paramount. Tumblr is the go-to place for men’s fashion obsessives to post everything from outfit grids to street style to vintage photos of Steve McQueen. However, if there is a face of #menswear on Tumblr, it isn’t some well-groomed gentleman with impeccable taste in tweed blazers. It’s a dog.
Menswear Dog is a five-year-old Shiba Inu who poses in stylish men’s clothing. By combining two things the internet loves—fashion and animals—the dog has accumulated over 200 thousand Tumblr followers. His owners, Yena Kim and boyfriend David Fung, have been able to quit their jobs to focus on the pup’s growing business ventures, which can bring in up to $15,000 a month. He was just featured in a Fast Company profile as part of its Pet Week.
What is the secret to flourishing like this canine? Here are 9 life lessons you can learn from Menswear Dog.
1. Get That Money
Menswear Dog can earn $15,000 a month. The money comes from photo contracts, appearance fees, and sponsored posts on Instagram and Tumblr, and his owners haven’t pulled in less than 10 G’s in “quite some time.”
2. Protect The Brand
Early on, Menswear Dog’s owners were approached by the agent who represented Grumpy Cat. He would have taken over creative control (and a 20% cut). The owners declined the offer, and have succeeded by maintaining their independence.
3. Be Collaborative
Menswear Dog has worked with fashion companies such as Todd Snyder, Victorinox Swiss Army, Brooks Brothers, and Salvatore Ferragamo.
4. Mark Your Territory
At a meeting with hatmaker Stetson’s, Menswear Dog wasn’t afraid to drizzle urine over the vintage oriental rug that belonged to the company’s founder.
5. All Publicity Is Good Publicity
Before appearing on Fast Company, Menswear Dog was already well known in fashion circles, having been featured in GQ, Esquire, and Nylon.
6. Channel Patrick Swayze
Menswear Dog’s real name is Bodhi. It isn’t a reference to his Buddhist beliefs, but a nod to Patrick Swayze’s character in Point Break.
8. Go Digital, And Physical
Menswear Dog isn’t just a digital phenomenon. There are also physical ways that fans can connect with him. There is a calendar and a Menswear Dog book is in the works.
9. When In Doubt, Bacon
Like all celebrities, Menswear Dog can be persnickety at times. To get him to stay still for a photo shoot, his owners have found that bribing him with bacon is the most effective strategy.