Leave it to former reality TV star Amber Atherton to know a thing or two about putting your best foot forward on social media. Being an out-and-about, fashion forward young millennial certainly doesn’t hurt either in understanding and addressing the needs of her peers.

Gangs all here 🔥🔥🔥🔥🔥🔥 happy birthday @maxineah! 🎂💥

A post shared by amber atherton 🎐 (@amberatherton) on

Those from the UK may recognize Atherton from the reality series Made in Chelsea, or from her entrepreneurial role as founder of the jewelry company My Flash Trash. Others may just be thankful that her company, Zyper, is now offering an app to cleverly caption their Instagram photos for them. Because people are tired of thinking, even just a little bit!

6 b

Touted as “The Caption App,” Rubric just launched as “the solution to getting a cool caption for your photo.” Take or upload a photo, then select from trending phrases, song lyrics or quotes to complete your post. The app utilizes AI and visual recognition to zero in and help you find the perfect caption.

Proclaiming, “After all a photo is only as good as it’s caption,” Atherton aims to assure each step of your posting process is top-notch. Aiming to solve “the millennial epidemic of deciding what to caption a photo” (indeed, it’s a true epidemic problem), Rubric provides a quick fix “once all the filtering and editing is done” and “you’re left with critical problem of what the perfect caption would be.”

3 a

While there are a number of apps already on the market to practically cover any posting need, Atherton’s possesses a unique edge considering she actually represents her target audience.

The app is free on Apple’s App Store, which you may download here.