In Barbie’s 57 year history, she’s been a businesswoman, an astronaut and a surgeon. She’s been sold in her teenage years with a diet book that recommended, “Don’t eat.” She’s been programmed to say, “Math class is tough,” and “Let’s plan our dream wedding.” She’s been owned by 92 percent of American girls ages 3 to 12, and her brand, Mattel, does $1 billion in sales across more than 150 countries annually. Last year, she was manufactured with new skin tones and hair textures. And today, for the for the first time since Barbies hit the shelves in 1959, she’s getting a different body.

That’s three body types, to be exact: petite, tall and curvy. Just picking these terms and translating them into dozens of languages without offending anyone took months. You can imagine how long it must have taken to design the plastic bodies those words represent.

Mattel

Mattel

In a strategic push, Mattel has landed Barbie the cover of TIME magazine today, positioning her new body variety in the midst of a global conversation about the doll and what her transformation means to women everywhere. Naturally, the Internet has provided a range of mixed — and often humorous — reactions: