ITunes is hosting a brand-spanking new trailer for the upcoming film Showrunners: The Art of Running a TV Show on its movie trailers page. But while the rather laboriously titled documentary is slated for release digitally and in theaters on October 31st, it’s been in the making for several years. During that time, the job of running a television show has become even more celebritized thanks to the steady ascension of once-behind-the-scenes TV luminaries like J.J. Abrams, Damon Lindelof, and Joss Whedon.

Where the above Showrunners trailer from 2011 includes clips from scenes featuring actual actors like Ray Romano and Anthony LaPaglia, presumably. to boost name and face recognition, the latest ITunes exclusive trailer owns up to the true premise of the doc, a fact which all TV fans are coming to understand: the guys who run the show are also the draw: Lindelof (Lost, The Leftovers), Kurt Sutter (Sons of Anarchy), Steven S. DeKnight (Spartacus: Blood and Sand) and more.

Noticeably absent from the trailer are Vince Gilligan (Breaking Bad) and David Simon (The Wire). Also missing from the new trailer is the frank expression of dissatisfaction from Dirt creator Matthew Carnahan about working with television executives. “I’ve never seen the second season of Dirt, nor do I want to.” Oof. Carnahan’s relationship with Showtime has probably improved significantly since his new show House of Lies debuted in 2012, but let’s hope the makers of Showrunners left that early bit of beef in the doc. It can’t all be glamor and back-pats, right, guys?