Last week we introduced you to McDonald’s reboot of the Hamburglar character, where they made him a creepy, sexy hipster who’s now a suburban dad. It didn’t make sense then and the fast food chain hasn’t done anything to make it any clearer why they decided to go with this direction. Now they’ve released the first promo featuring their trendy monster, and it’s just as confusing.

Hilarious, right? He keeps trying to talk about hamburgers but his wife keeps calling him. Nagging is so funny! McDonald’s clearly hired some of the talent leaving David Letterman’s show with gems like this one.

Also, what does Robble mean? Why would any tweet to that hashtag?

Joseph Misulonas is an editorial assistant for He eats at Fatburger once a week. He can be found on Twitter at @jmisulonas.