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It’s Official: Kendrick Lamar’s New Single is ‘Positive’

It’s Official: Kendrick Lamar’s New Single is ‘Positive’: Kendrick Lamarr photographed by Ben Miller for Leveled Magazine

Kendrick Lamarr photographed by Ben Miller for Leveled Magazine

As reductive and purposelessness as the phrase “conscious rap” is and has always been, Grammy dark horse Kendrick Lamar’s first volley off his upcoming album could, in a different time, be labeled just that. On “i,” the young, agile lyricist raps a vague but colorful message of self empowerment/improvement over an energized Isley Brothers sample: “The sky could fall down, the wind could cry now, the strong in me will still smile.”

While Lamar’s previous critically acclaimed album Good Kid, M.A.A.D City was something of a subjective, observational work wrought from humor and pathos —if “i” is any indication — his next collection will be more message oriented. The Twitterverse, for the most part, seems to appreciate the uplift.

(via Billboard)

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