I about lost my shit when I saw a life-size cutout of Drake in a wheel chair from Degrassi at Coachella this year. But thousands of cutouts of Nicki Minaj’s big booty covered on the steps of Helsinki Cathedral in Findland for a music festival is 100 times better.
That’s right, the music festival Summer Up had a genius idea to hide cutouts throughout the city, with four of the thousand actually carrying tickets to the festival that Minaj is headlining. May the odds be ever in your favor.
Residents of the city are even being encouraged to take selfies with the cutouts and post it with the hashtag #MyNicki. Because why not.
Solid form of advertising, Nicki.