The NBA and Nike recently entered into a global, multi-year partnership together, and in the last few weeks, the Swoosh has gone H.A.M. in announcing all of their collaborations. There are the new Nike NBA jerseys, alternate jerseys, warm-up jackets and socks, and for all we know, we can probably expect branded headbands, goggles and lunchboxes to hit any day now.
But some of the iconic brands under Nike’s umbrella are joining in on the fun, too. Converse has just announced the impending release of limited-edition Chuck Taylors for every NBA team, and it’s a match made in heaven. Chucks, of course, are synonymous with the early days of the Association; the Knicks and Lakers wore the kicks during the inaugural 1946 season, and the majority of players rocked them on and off the court well into the 1970s.
Converse is honoring the shoes’ role in hoops history with three styles in the new collection: There’s the “Gameday” ($238), made from authentic NBA jerseys for all 30 teams; the “Franchise” ($107), with 13 teams’ names embroidered on the tongue and unique insignia on the mesh upper; and the “Legend” ($238), a ‘70s-era throwback for just five O.G. teams (the Celtics, Bulls, Warriors, Lakers, and Knicks) made from more premium leather.
Nike has enlisted none other than Julius “Dr. J” Erving, the Hall-of-Famer who signed an exclusive deal with Converse in 1975, to play hypeman for the new kicks. When Bleacher Report asked Erving to explain the Chucks’ lasting legacy, he heralded them for their simplicity.
“It’s not complex,” he told Bleacher Report. “No X’s, no Q’s. No fancy Italian label. It’s just Chuck Taylor. Some people even call them the bobos. They have weathered the storm for so long.”
Get your limited-edition bobos when they drop on September 29.