To wash or not to wash, that is the question when it comes to jeans. For years there has been a debate amongst denimheads on whether or not guys should wash their jeans. The pro-wash contingent focuses on the sanitary issues and makes the point that clothes that are not washed will eventually get dirty and stink. The non-washers argue that keeping jeans out of the laundry allows them to break in better and take on the creases and wrinkles that make them unique and resort to everything from putting jeans in the freezer to swimming in the ocean in them to keep the stench at bay.
A new denim brand may have found a solution that pleases both parties. ODO launched it’s self-cleaning jeans on Kickstarter and has already raised more than $131,000 (it’s funding target was just $10,000) with 24 days still to go. The jeans have a hydrophobic surface that has tiny spikes in it that prevent liquids from sticking to it. If you spill coffee or wine on them, you can simply brush them off and the liquids fall to the ground before they can set into the fabric.
The jeans fight odor by weaving silver fibers into the denim. The silver kills the bacteria that produce odor. ODO is even issuing a challenge to its customers. If you can make the jeans stink within one year, you will receive a new pair.
ODO is producing three different fits (slim, slim straight, and straight) and four different washes (raw, rinse, dark wash, and light wash). The early bird price for a pair is $99, with T-shirts that feature a similar design going for $35. The garments are expected to ship later this spring.