In a new commercial for British lingerie brand Coco de Mer, Pamela Anderson prepares for a romantic Valentine’s Day evening. She puts on a record, lights a few candles, slips into some lingerie, and sprinkles rose petals on the bed. Just who is she creating this sensual atmosphere for? Watch the video all the way to the end and you’ll be reminded that lingerie isn’t the only thing Coco de Mer sells:

The video, entitled “Take Your Breath Away,” was shot by Rankin (the same guy who took the hot pics of Heidi Klum that we posted about yesterday). Anderson, 49, looks exquisite in the ad, and she told Refinery29 she feels “alive” in lingerie. “I have been blessed with a wildly erotic and naughty mind. The idea of the film was so funny to me. Funny is what made me want to do it.“ A few stills from the shoot:

Starring @pamelaanderson, Rankin’s seductive and subversive new film for @cocodemeruk empowers women to take back control of Valentine’s Day. Watch in full on our site, link in bio. Director: @rankinarchive Creative and strategy: @thefullservice DOP: @tonycmiller Editor: @garyrcoogan Copywriter: @ralphspeltralph Producers: @nickfw @thejordanrossi Production Design: @oliveredinb BTS Photographer: @chrisfernhello Stylist: @annahcstyle Make Up: @andrewgallimakeup #luxury #lingerie #pamelaanderson #cocodemer #valentinesday #pleasure #fashionfilm #seduction #romance #erotica #lace #commercial #sexy #styling #underwear #bra #knickers #model #supermodel #celebrity #rankin #film #director #london #video #filmediting #fashion #clothes

A photo posted by The Full Service (@thefullservice) on

www.coco-de-mer.com/take-your-breath-away/

A photo posted by The Pamela Anderson Foundation (@pamelaanderson) on