Patagonia has gone as far as any other large-scale clothing manufacturer in its efforts to reduce the environmental impact of the products that it makes, from taking out ads that discourage customers from buying one of its jackets to donating one percent of its sales to environmental causes. With the company’s new Truth To Materials collection, Patagonia is taking things even further.
Using materials such as undyed cashmere and reclaimed cotton, wool, and down, Patagonia has found a way to make new clothes that require significantly less natural resources. This reclaimed cotton hoodie is our favorite item in the collection and uses scraps of cotton from the cutting room floor of a factory in Asia. (That fabric is then blended with virgin organic cotton.) Using reclaimed cotton means less land needs to be farmed and less trash ends up in the landfill.