While June has been deemed the most popular month to have meaningless sex, new research conducted by online sex toy retailer Lovehoney ranks June third in terms of ordinary sex.

With summer’s inaugural month coming to a mournful close, you may be happy to discover that July is the month most people have sex, according to 25 percent of the 2,000 person sample.

In fourth comes May, followed by December, February and December as the most popular months. This indicates fall is the season most experience a sexual drought, but let’s not go there. We’re currently in peak sex season, after all, and we should take full advantage of the opportunity.

A reason for our spike in sexual behavior, expert Tracey Cox argues, is that summer is a time many elect to travel. She believes vacations provide the opportunity to rekindle passion that might have been put on hold in a relationship. Her assertion is sound, as 64 percent of people note they “always” have sex on vacation and one in five couples say they make a special effort to spice things up while they are away.

“We’re permanently worked up by a combination of sensual triggers on vacation. People prance around in next to nothing during summer, providing a feast of flesh,” Cox says. She continues that with summer comes confidence as well as ample opportunities to get it on. “A tan makes even the body-conscious feel good about being naked. Spreading sunscreen on each other is drop-dead sexy – continuing to rub parts that don’t need it, even more so.”

Cox notes that the balmy temperatures might have an impact on our sexual proclivities as well. “Heat and humidity make us slow down: We’re too relaxed to move, too laid-back to lift a limb and happy to lie back and enjoy lazy, languid lovemaking.”

This could explain why a survey from Illicit Encounters found that 62 percent of people believe sex during the summer months is better than any other time of year. Not to mention, 38 percent of Lovehoney’s survey have more passion due to a vacation’s inherent laziness. Vacationers are also hornier because they have more time, according to 26% of those polled.

Perhaps more interesting than when people are having sex, is where they do it. When asked where respondents have sex on summer vacay, most in Lovehoney’s sample figured risked sandy cheeks and do the deed on a beach, as annotated by 57 percent of couples.

Following the beach was an unidentifiable descriptor they’ve labelled “beauty spot,” which I imagine is either a picturesque area or a literal beauty salon. This was followed by a field (31 percent), a park (28 percent), a pool (24 percent), “next to a lake or river” (22 percent), the sea (18 percent), in a plane bathroom (14 percent), a hotel or apartment balcony (13 percent) and rounding out the top 10 was the very public nightclub, with 12 percent.

“Taking sex outside turns tired, routine sex acts into ultra-charged erotic thrills. In the safety of your own home, your partner’s hand sliding up your leg feels mundane - done in semi-public it’s suddenly massively exciting,” Cox explains.

When seeking a spot for public sex, Cox recommends you opt for low-risk places and you fondle through clothing rather than remove it, as it’s easier to escape should you get caught. “Choose a position you can unwind from in a flash and consider sticking to foreplay and finishing at home,” she adds.

Something else to know: More than one-third of couples bring a sex toy on these vacations, six percent of which were caught while going through customs. So, you know, be careful.