People for the Ethical Treatment of Animals (PETA) is known for its ability to manipulate the media. But its latest act of publicity trolling has taken things to a whole new level.

The animals rights organization has called for the Minnesota dentist who killed Cecil the lion to be “extradited, charged, and, preferably, hanged.”

The group called for the dentist’s execution in an official statement posted on their website.

“All wild animals are beloved by their own mates and infants, but to hunters like this overblown, over-privileged little man, who lack empathy, understanding, and respect for living creatures, they are merely targets to kill, decapitate, and hang up on a wall as a trophy,” the statement read. “Hunting is a coward’s pastime.”

You know what else is the coward’s pastime? Posting inflammatory sh*t on the Internet. Trust me, I’m a coward.

At any rate, PETA is the latest high-profile entry into the Cecil the Lion outrage-pile-on. Earlier this week, actress Mia Farrow tweeted the dentist’s office address, prompting some backlash on Twitter. Jimmy Kimmel also joined in, naming the dentist and his home town on national television, and showing photos from the man’s social media accounts.

Way to go, guys. You really put that poacher in his place.

Now if you’ll excuse me, I’m off to KFC for a quick bite.