The amount of time people spend on their phones is rapidly eclipsing the time they don’t. But sometimes that pesky Mother Nature gets in the way. Using your phone when it’s raining isn’t easy. Drawing clever doodles on your snaps is significantly harder when one hand is busy holding an umbrella to keep your phone (and you too, I guess) dry. You end up trying to pinch the shaft of the umbrella between your neck and your shoulder, which never really works, and while you’re distracted doing that, your Instagram comment is not nearly as witty as it could’ve been.
Fortunately, Korean Telecom, a mobile phone company in South Korea, designed a new type of umbrella built just for cell phone users who never want to leave their device in their pocket. Instead of the familiar J-shaped handle, the horribly named Phone-Brella uses a C-shaped design. That allows a user to rest the umbrella on his wrist while a counterweight helps the shaft sit evenly on your shoulder, leaving both hands free to tap-taparoo on your phone.
The Phone-Brella was created as a limited edition promotional item for Korean Telecom, but we bet it’s only a matter of time before that expands, or more likely, someone knocks off the idea. (I can see the Kickstarter video now!) However, if this idea does catch on, you’ll have to be extra careful walking on the sidewalks when it pours because there will be even more people inadvertently poking your eyes out with their umbrellas as they obliviously stare at their phones.