Late last week, The Atlantic’s Willa Brown published a piece about the rising trend of “Lumbersexual” men. Essentially effete city dwelling dudes are trying to recapture some masculinity in the form of wearing flannel outside the forest, traipsing around their digital design firm’s offices in heavy work books and collecting axes that are more to be displayed as art objects instead of actual tools. Really, it’s a clever rebranding of the Urban Woodsman that’s been roaming the streets of Williamsburg since late last decade. PR firms didn’t take long to latch on, they’ve already sent me pitches on products meant to appeal to the lumbersexual among us.

Well, as Brown points out, this trend ain’t so new—but hers is not the definitive take on lumbersexuals. That happened all the way back in 1969. And really, it should have been the final word.

Jeremy Repanich is a Senior Editor at Playboy. Follow him on Twitter @racefortheprize.