Let’s face it, millennials are a patently weird consumer group. They want the past, but they also want the future. They want to support a progressive agenda and make a difference in the world, but they also are probably going to Coachella. In the midst of a market of paradox comes the Polaroid Pop, a new Polaroid camera that made its debut in Las Vegas during CES 2017.
The Pop is very similar to the instant camera classic, whose slight blur gives it the immediate feel of a warm memory. Although it will still imbue these qualities of distortion based beauty, it is also patently high-tech. The camera features a four-inch touchscreen, a 20-megapixel sensor and image stabilization. It can also record 1080p video and store to a microSD card, and uses an inkless printer to print images. You can also add Snapchat-esque filters and stickers, with a large spectrum of decorations to use and abuse.
Obviously, this is Polaroid’s play towards a younger market. Robert Brunner, the owner of the firm which designed the Pop, told Wired “I’m old enough that we grew up with the original Polaroid. The simplicity, fun, immediacy of it—we want to bring that back to a new generation, in formats that they would find interesting and exciting.”
Expect to see this camera out near the last quarter of 2017.