Pornhub celebrated its first decade earlier this year, and to commemorate the occasion, the streaming adult site published startling information that confirmed Pornhub is not just a porn site, but a vast library of anthropological data on the human race. The website hosts 173 years’ worth of content, which makes it impossible for any one person to view all of the site’s clips in his or her lifetime. Users uploaded nearly 500,000 hours of video content last year alone, which is available to 22 million registered users. That means that 22 million people—about the entire population of Texas—trust Pornhub’s security protocol with logs of their deepest sex fantasies. That’s impressive.

Now, Pornhub is attempting to evolve itself into a broaded entertainment brand by expanding to the world’s biggest streaming site: YouTube. “I wouldn’t say we’re going SFW,” Corey Price, Pornhub’s vice president, tells Playboy. “We are still very much NSFW.” However, having seen the first episode of The News @ Sex, the company’s new YouTube series, we can say the show is entirely safe for work—as long as you watch it while wearing your headphones.

The first episode features Lisa Ann, the site’s most popular porn star, driving around Carpool Karaoke style with the show’s host, Scott Potasnik, en route to a skydiving session. For those unfamiliar with Ann’s work, she attributes much of her success to Alaska’s former governor Sarah Palin, whom she parodied in 2008’s satirical adult film Who’s Nailin’ Paylin. In the car, they discuss Ann’s career and life on and off-screen.

With annual views north of 20 billion, Pornhub is the most popular adult entertainment site today and the 50th most trafficked site worldwide. In 2015, the company launched its $9.99 subscription service, Pornhub Premium, challenging the notion that nobody would pay to get off in the age of free porn. Since then, Pornhub has leveraged its premium service as an advertising tool, marketing it on Valentine’s Day and more recently, offering free service to anyone who predicted the correct outcome of the Money Fight between Floyd Mayweather and Conor McGregor. In 2016, Pornhub launched its virtual reality channel; in January of this year, the company reported that he site received 38 million searches for “VR porn.”

Upon the launch of Pornhub Premium, media described the paid subscription service as “Netflix for porn"—and they weren’t wrong. While internet users continue to navigate an increasingly saturated market of free online content—whether it be news, entertainment, music or porn—they’re becoming more willing to pay up for quality. Subscriptions have increased at The New York Times, The Washington Post, Hulu and HBO Go as consumers demand more curated, safer and ad-free content experiences.

Safe-for-work programming could be a litmus test as to whether the company can expand outside of its platform.

Pornhub’s venture into safe-for-work programming could be a litmus test as to whether the company can expand outside of its platform, similar to the ways in which Netflix, Hulu and Amazon have disrupted the network studio system by producing their own television programming. "We’re working on diversifying to the point that, while people recognize us for porn, they also remember us for our charitable contributions, as the platform at the forefront of UX and optimization, or the company that just worked alongside Richardson this past NYFW. We’re an ecclectic brand,” he says. He notes that Pornhub’s YouTube series is indeed a response to the growing number of adults who are cutting the cord and relying on the internet as their main source of entertainment. “It’s an offshoot to what YouTubers have been doing, except it’s infused with the Pornhub personality,” he says. “We’ll be pulling back the curtains and taking a unique look at the world of sex.”

Potasnik pitched the idea as “a hybrid between Anthony Bourdain’s Parts Unknown and a Vice documentary.” The first season comprises eight 15-minute episodes and will cover human sexuality, a trip to Tijuana, the Hong Kong Gentleman’s Club (heralded the best strip club in the world) and various EXPO adventures. “We just want to continue to provide for our fans and entertain them,” Price says.

Check out the first episode of The News @ Sex here.