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Behold PornHub’s Much-Anticipated Super Bowl Data

Behold PornHub’s Much-Anticipated Super Bowl Data : Elsa / Getty

Elsa / Getty

By now it’s starting to sink in that we just witnessed one of the most epic and entertaining Super Bowls in history. The story of Tom Brady and the New England Patriots’ comeback against the Atlanta Falcons will be told for generations. But I wonder: How many people stopped caring about it right after it ended—or even before?

Thanks to PornHub Insights, we can somewhat get an idea.

According to their data, overall viewership across the United States was 27 percent lower than their average Sunday numbers throughout the game. But the game ended at 10:30pm EST and by 11:00pm, PornHub’s traffic had jumped way up to nine percent above their average. I don’t know if it was to relieve some stress after a heartbreaking defeat, to celebrate a huge victory or just to work off a couple of those pizza and beer calories, but people flocked to the website post-Super Bowl.

PornHub Insights

PornHub Insights

Another interesting statistic: Georgia residents gave up quicker. According to the data, residents of the peach state were switching off the game and switching on some adult entertainment as early as 10:00pm, before the game had even ended. After the game, Massachusetts residents bombarded the website in what appears to be a virtual victory cigar. Well deserved, New England.

PornHub Insights

PornHub Insights

People all across the United States were in the Super Bowl spirit, with searches related to the game going through the roof on PornHub. I’m not sure what these people were searching for, exactly, or if they thought their favorite porn site was actually Google for some reason, but check out the astonishing increase in these searches.

PornHub Insights

PornHub Insights

Not every state is the same, and PornHub collected enough data to prove that. Here’s a breakdown of the traffic on their website across the United States.

PornHub Insights

PornHub Insights

See, kids—statistics are fun!


*Read our Super Bowl LI story “The Game Itself Was Not About Politics, Thank God.”

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