The NFL has, apparently, decided that business as usual wasn’t good enough when booking this year’s Super Bowl Halftime Show act:
- The NFL has narrowed down the list of potential performers for the 2015 Super Bowl to three candidates: Rihanna, Katy Perry, and Coldplay, these people said. While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.
Traditionally, the Halftime Show is a bit of a barter scenario: The biggest entertainers in the world bring their humongous audience to the Super Bowl to keep people from turning the channel, and NFL lends said entertainer the world’s biggest television audience for 10 minutes. Quid pro quo. Everyone wins.
Or, at least, they used to. it’s unclear which acts the NFL tried to shake down and which acts straight up laughed in their face. The good news is that if the NFL continues down this path, we’ll have kick-ass Halftime Shows like this to look forward to: