The new Rings trailer is bringing the esteemed horror franchise out of the Blockbuster era. Now you, too, can haunted by a well-dwelling emo girl through the viral video she stars in. But while the technology has changed, the same rules apply as the classic films, with people who view the footage dying within seven days. There’s all kinds of new nightmare fodder though, including one hell of a hairball.

The movie had better do a good job of establishing the parameters of this universe; otherwise it’s going to wipe out everyone who watches sketchy videos on LiveLeak.

Rings premieres February 3.