It used to be that all athletes wanted to be actors. Just look at O.J., Dwayne Johnson, or that guy who played the R.A. on Saved By The Bell: The College Years. If not a turn in front of the camera, sports stars liked to get behind the mic. Who can forget Kobe spitting bars or Shaq’s collab with the Fu-Schnickens on “What’s Up Doc?” But more recently, the moonlighting career of choice for athletes, whether it’s Russell Westbrook or Cristiano Ronaldo, has been fashion designer.
Seattle Seahawks quarterback (and Ciara sex abstainer) Russell Wilson is the latest to throw his helmet into the design ring with Good Man Brand. With the goal of “creating clothes that bring out the best in you,” GMB is launching with a full line of menswear staples, ranging from blazers and button-downs to sneakers and sweatshirts. The “Good Man” part comes because $3 from every purchase goes to Wilson’s Why Not You Foundation, which addresses issues such as childhood cancer, world hunger, and domestic violence.
The clothes feature activewear takes on more traditional garments, such as a blazer crafted from French terry cotton that feels like a sweatshirt and pants with four-way stretch fabric. The pieces are not cheap. A pocket T-shirt is $76, and the suede chukka sneakers cost $328.
While the charitable function of Good Man Brand is admirable, it’s hard to see why a consumer would want to purchase items from the company over similar pieces from more established designers. But hey, maybe I’m underestimating the power of the 12th Man.
Check out images from Good Man Brand’s first lookbook below.