This Week in Sex: Porny PR, Virginity Auction

By Playboy.com Staff

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PORN'S BUSY WEEK: SAVING THE ENVIRONMENT RULING TORONTO We’re going to let you in on a little open secret. When you see coverage on TMZ or Huffington Post or quirky nightly news segments and the story is “too strange to be true,” about a porn company sending a pornstar to the moon or offering the Queen a starring role in their next film…be assured said company isn't sincere about space exploration or geriatric royalty erotica. It’s a publicity stunt, a very awesome one since it’s obviously working...it reached you, after all. Within the last decade, adult companies, particularly internet porn companies, have become masters of media manipulation...and we love it. Because, unlike any other corporate PR stunts, the porn industry’s are always ridiculous, funny and occasionally satirical.

The adult industry has perfected publicity stunts partly through a Darwinian need for survival—advertising and marketing are essential to the success of a company, but since porn ads are banned everywhere from Google to television, the adult industry must rely on viral marketing and crazy stunts to get the company’s name and product into the public imagination. This week was a banner one for porn PR with Pornhub taking the lead to celebrate Arbor Day with their “Pornhub Gives America Wood” campaign. The website is offering to plant a tree for every 100 videos watched. It might be sneaky advertising, but hey, so far they’ve planted 15,473 trees through the promotion; they really are making the world greener through the power of blue movies.

Next up is pornstar and Toronto native Nikki Benz’s mayoral bid. Immediately after the news that Toronto Mayor Rob Ford was caught smoking crack on video (again!), his current reelection campaign was placed on hold and Ford is going to rehab for 30 days. Even if he returns to the campaign trail, Ford is probably dead in the water, so there’s an opening for someone new who wants to be in charge of North America’s fourth largest city. Brazzers adult actress Nikki Benz is throwing her G-string into the ring in the race to become the 65th mayor of Toronto. Her platform includes a Brazzers-branded light-rail public transit system with vibrating seats and sex toys, and May 28th, National Masturbation Day, declared a city-wide holiday.

Benz is claiming she’s filing all the proper paperwork and will be an actual candidate on the ballot in the fall election. Obviously, no one views her as a serious contender; it’s genius PR again. However, like the good generated by Pornhub’s reforestation project, she’s still a superior candidate in comparison to the lying, crack-smoking oaf presently in power. Even if Ford makes another one of his astounding political recoveries and doesn’t drop out of the race, Torontonians would be better off under the new administration of Mayor Nikki Benz. We’d ride that light-rail train. VIRGINITY AUCTION CAPTIVATES THE MEDIA

Keeping with this week’s “PR masterstrokes” theme, the media is captivated by 27-year-old medical school student “Elizabeth Raine” (a pseudonym) who is auctioning off her virginity online. Although her project began five weeks ago, she’s only now revealing her face and that’s enough to whip up everybody, from tabloids like the Daily Mail to network television such as CBS, into a frenzy.

Raine isn't the first woman to try auctioning off her virginity to the highest bidder via the Internet, but her case is uniquely suited for a sensational news story: she’s currently in medical school studying to be a doctor; she’s a striking five-foot, 10-inch, 27-year-old blonde with measurements of 34A-26-36; and she claims she’s mostly doing the auction for the cold, hard cash…and for a little taste of adventure. Back to the money, Raine’s also stated she’s secure financially and doesn’t desperately need the money, so she’ll be donating 35 percent of what she receives for her maidenhead to charity.

Raine is not what most people picture when they hear the phrase “27-year-old virgin.” According to an interview she did with Huffington Post, her celibate state is due to her hectic life and drive to succeed. “Sex and relationships took a back seat to school and other interests,” she said. "I have a busy life. I am picky and guys were never a priority. I had other things going on."

And, in case you’re wondering, purchasing sex from a virgin (or from anyone, for that matter) is not legal in the United States. The actual intercourse will take place in an Australian state where sex work is legal. Besides flying to Australia, the winning bidder will sign a contract and must provide Raine with proof that he has no STIs, and he is obligated to wear a condom for the act. It also must be a man as Raine is straight and says losing her virginity to another woman is too far out of her comfort zone. The winner can’t be under the influence of booze or drugs during their night of passion, plus anal sex and any rough stuff is out.

Bidding ends May 7, and the unveiling of her face, and all the attention it gathered, seems to be working: within the last two days the current high bid went up from $330,000 to $550,000.


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