It used to be that in order to score a pair of Snapchat’s Spectacles camera sunglasses, you’d have to chase down a Snapbot and hope that you got there in time before they all sold out. Now, you can just buy them online.
If you’ve been under a rock the past few months, Spectacles are messaging (and now camera) company Snapchat’s first foray into gadgets. They’re $129 sunglasses that sport a built-in camera to snap HD pictures and videos to be shared exclusively on Snapchat.
Previously, the only way to get them was by finding yourself near a Snapbot, a vending machine that would randomly pop up (usually in major cities like New York and San Francisco), triggering small-but-mad rushes to the machines to be among the first to score a pair. Kind of a genius marketing move.
Now that the parent company, Snap, has filed for an IPO, it seems they and their investors have realized that selling as many of these things as possible (rather than making them more like directions to a rave) is probably a more sound financial strategy. After all, what’s the point of pretending exclusivity when you actually want the world using your app instead of, say, Instagram, Twitter, Line, or any of a dozen competitors all racing for the same eyeballs?
They launched a new e-commerce site at spectacles.com, where you can simply order up a pair of Spectacles in your choice of black, red, or sea-foam green for $129, complete with charging case and cable. The site says the glasses will arrive within 2-4 weeks. That delivery estimate was noted at the time of writing this article, so your delivery times may vary as supplies ebb and flow.
Quick note: You’re limited to buying six per household, so if you fancy creating your own little eBay empire off of these things, you’re out of luck.