Snoop Dogg has had a few different titles over the years. The rapper who was born Calvin Broadus has been Snoop Lion, the Doggfather, and even Snoop-A-Loop according to Will Ferrell’s character in Old School. Snoop’s latest title is Director of Football Development for Adidas and he just released a limited edition cleat that are, as Ferrell’s Old School co-star Vince Vaughn might say, “so money.”
The limited edition 2016 adizero 5-Star 5.0 x Kevlar Snoop cleats that were just revealed have an upper that is covered in a print of $100 bills. The outside of the left cleat says “Mind On My Money” while the right cleat reads “Money On My Mind,” a reference to the lyric in Snoop’s “Gin and Juice.” (The cleats are the perfect compliment to your “Gin and Juice” socks.) In keeping with the lavish theme, the studs on the cleats and the “Gotta Hustle” lace jewelry are bright gold.
As for the shoes themselves, they weigh just 7.9 ounces, lighter than any of Adidas’s competitors versions. The plate that runs through the bottom of the cleats is reinforced with Kevlar making them extra strong.
While the link between Snoop and a football cleat may seem odd at first, the rapper actually has a long gridiron history. More than a decade ago, he started the Snoop Youth Football League to teach boys and girls in his native Los Angeles about the game. Snoop’s son Cordell was a top recruit who committed to play football at UCLA but left the team during his freshman season to pursue other interests.
It is also not the first time Adidas has linked money to its football cleats. The company offered $1 million to any prospect that could beat Chris Johnson’s record in the 40-yard dash at this year’s NFL Draft Combine (4.24 seconds) while wearing the adizero 5-Star 40 cleats. The prize went unclaimed as Johnson’s record stood for at least another year.
The Snoop cleats are available now at adidas.com for $120.