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Snoop Dogg Sues Pabst as Hipsters Struggle To Pick Sides

Snoop Dogg Sues Pabst as Hipsters Struggle To Pick Sides: Wikimedia Commons

Wikimedia Commons

In “Gin and Juice,” Snoop Dogg sang, “Laid back, with my mind on my money and my money on my mind.” Well Snoop apparently has a lot of money on his mind lately, as he’s decided to sue the Pabst Brewing Company (makers of PBR) for breach of contract.

Back in 2011, Snoop signed a three-year deal with Pabst to promote Blast by Colt 45, a fruit-flavored malt liquor line created to compete with Four Loko. (It’s about as good as you think.) Then Pabst sold for $700 million last year, and Snoop claims he deserves part of that money.

According to the lawsuit, Snoop’s contract said he’d receive “a portion of the sale price if Pabst sold its Colt 45 operations before January 2016,” says Business Insider. However Pabst says their sale last year does not fit the clause from the contract, meaning he’s not entitled to the money. A spokesperson for Pabst told Business Insider they were not contacted by Snoop or his entourage, and said, “We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”

This seems like quite the predicament for 20-something hipsters. The beer they love drinking is now at war with the rapper whose 1990s vinyl they’ve been collecting ever since records became cool again.

There are no winners in this battle. Only one powerful and wealthy entity losing money they feel entitled to.

You can also check out this interview with Snoop Dogg conducted by Playboy.com, where he discusses his new record, his favorite person to work with (it’s gotta be Dre, right?) and performing at the Bud Light Up for Whatever concert.

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