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Spike Jonze Will Make You Actually Want to Watch a Perfume Ad

There is nothing that seems to be outside of Spike Jonze’s purview. Jonze has helped create everything from skateboard videos to Jackass to Oscar-winning films like Her to music videos for Bjork and Kanye West. And now, the auteur has made a perfume ad.

Jonze directed a short film to launch the new perfume Kenzo World and it’s unlike any fragrance ad you’ve ever seen before. The video stars actress and dancer Margaret Qualley, who is absolutely possessed by the track “Mutant Brain” from Sam Spiegel (Jonze’s brother) and Ape Drums featuring Assassin.

The video is reminiscent of another piece of Jonze’s work, the music video for Fatboy Slim’s “Weapon of Choice,” where the world got to see what a truly badass dancer Christopher Walken is.

Kenzo World is the first fragrance from the brand’s artistic directors Carol Lim and Humberto Leon, who are longtime friends of Jonze. The choreography for Qualley’s awesome moves comes from Ryan Heffington, who was also the choreographer in Sia’s “Chandelier”.


Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada and Instagram at @justin_tejada.

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