The rise of New Orleans hip hop in the late ‘90s and early 2000s was nothing short of meteoric. It was as if one day a flip switched and all of a sudden, songs from Master P’s No Limit Records and Birdman’s Cash Money had completely taken over rap. The era birthed superstars like Lil Wayne and gave us tracks like Juvenile’s “Huh” and Master P’s “Make Em Say Uhh!” But as special as the music was, New Orleans hip hop also helped launch a new visual aesthetic, with memorable album covers created by the design firm Pen & Pixel (and its imitators). The graphics featured huge 3D letters, often diamond encrusted, and a cornucopia of cut-and-paste excess, from cars to money to women, that embodied the baller lifestyle. Now Stance is bringing back that era with a new sock collaboration with Cash Money Records.
The capsule collection consists of three pairs of socks. One showcases the album cover from the 1999 album Guerilla Warfare by the Hot Boyz, which included Juvenile, Lil Wayne, B.G. and Turk. Another pair features Juvenile’s 400 Degreez album art and the final pair has the iconic Cash Money dollar sign logo.
While Cash Money honcho Birdman and Lil Wayne have since become estranged, the socks recall an earlier time when it was all good in the hood and the only thing the Big Easy rappers had to worry about was stunting on MTV’s Cribs (remember those days?). The socks are part of Stance’s Anthem collection, which has featured previous collaborations with hip-hop artists like Gucci Mane and A Tribe Called Quest.
The Stance x Cash Money socks are available now for $18 from stance.com.