Like just about everything else in the world, streetwear brands exist almost exclusively on the internet—on websites, in comment threads, on Instagram. But the biggest names in streetwear are still very much connected to a physical location. Even though it now has outposts in Paris, London, Los Angeles, and Japan, Supreme remains a quintessentially New York brand. Italian artist and graphic designer Corrado Grilli paid tribute to those real-world places with a series of illustrations that render the logos as waypoints on a map of the brands’ hometowns.
Grilli’s series features six iconic streetwear logos—Jordan Brand, Comme des Garcons, Carhartt, A Bathing Ape, Supreme, and Palace. The Jordan logo features the Jumpman atop a map of Chicago, while Comme des Garcons is in Tokyo, Carhartt in Detroit, and Palace in London. However, Grilli may be a better artist than cartographer. Japanese-based A Bathing Ape’s logo is shown over a map of Portland, Oregon, and the italicized Supreme “S” is depicted over Long Island instead of Manhattan. Still, it’s a unique way of tying these companies to the places where they got their start.
See all of the logos below.