As far as advertising goes, the Super Bowl is the Holy Grail for getting a brand seen by the largest American audience. Coupled with the reach of social media, a 30- or 60-second TV spot can make or break a product. While GoDaddy’s Danica Patrick, Budweiser’s Clydesdales and Doritos have stolen the show in years past, the Super Bowl is one of the biggest advertising opportunities for the big car companies’ new model year. Here are our favorite Super Bowl car ads of 2014.
This year, returning champion VW reminds us of their advertising dominance with a blast from the past in their teaser ad starring everyone from Abe Lincoln to Saint Bernard puppies, dinosaurs and the one and only Carmen Electra. One question: where’s the Vader kid?
Volkswagen’s actual Super Bowl ad takes a dippier direction than the more earnest spots we’ve seen from the company over the last couple of years with an ad that not only reinforces a few stereotypes about German engineers but also informs an American audience that VW has the longest-standing cars on the road.
Jaguar, the most significant newcomer on the scene this year, makes its Super Bowl debut with its #GoodtobeBad campaign featuring some of our favorite British vigilantes staging a rendezvous at Buckingham Palace. Starring Sir Ben Kingsley, Mark Strong and Tom Hiddleston, and directed by Oscar-winning director Tom Hooper (The King’s Speech), the spot makes reference to popular culture’s notorious British villains—and their car of choice, the Jaguar. In this case, the beautiful F-Type, which we’re loving in coupe form as well as the roadster.
This year’s entry from Hyundai is a 30-second spot plugging the 2014 Elantra. Hyundai partnered with America’s favorite bachelor, Johnny Galecki (Leonard from The Big Bang Theory), who attempts to navigate getting the girl, dealing with Richard Lewis in the backseat and launching something into space all at once. Sounds like a typical episode! Too bad Kaley Cuoco or Melissa Rauch couldn’t make it to the party.
We wager that Kia’s ad will have the most notable social media chatter when it rolls out tomorrow. While the hope is that this will revolve around the gorgeous and elegant new look of its upcoming K900, Morpheus has returned and is looking to shake things up. It’s one of the better ads we’ve seen in years, and compared to the Doberhuahua spot further down the list, we feel Kia has knocked it out of the park…make that football stadium.
While we still maintain that the Doberhuahua ad below kind of creeps us out, as far as outrageous automotive concepts go, Audi’s A3 spot is one of the funnier ones to air this year. As for their focus on the mutant half-breed terrorizing Sarah McLaughlan and her guitar, your guess is as good as ours. Enjoy.
It wouldn’t be a true Super Bowl roundup without a dash of pure American nostalgia to help unite the nation. While it’s nearly impossible to compete with Bud in this arena, Chevy’s Silverado spot is both funny and sentimental. We won’t spoil the ending. Take a gander below and enjoy what we like to call a cattle call on wheels.
Have a favorite? Tell us which ad you liked best in the comments below.