Over the years, loyal followers of New York City skateboard and streetwear brand Supreme have gotten used to the rhythm of the company’s new releases. There is a massive drop at the start of each fall and spring season followed by smaller releases each week after that. The new products are announced on a Monday and available that Thursday, giving the thousands of hypebeasts who camp out in front of the Supreme stores time to get in line for a chance to buy whatever the coveted item is that week.
That’s what makes the release of the Supreme x Nike Air Force 1 High unique. Pictures of the sneaker began leaking a few weeks ago, but info about the release date was purely speculation. Then at 6 p.m. Wednesday, Supreme announced it would be dropping the AF1s today at its Los Angeles and London stores and on its website (although hoping to score a pair online is basically a pipe dream). Most likely owing to the fact that the New York Police Department cancelled Supreme’s in-store release of the Nike Foamposites in April because of public safety concerns after a near-riot broke out, the company said it would not be selling the Air Force 1s at its NYC location either.
The Wednesday announcement caught sneakerheads by surprise and left New Yorkers, for whom the Air Force 1 High is almost a part of the official uniform, upset.
Because of you animals during the foamposite release, we ain’t getting Supreme AF1 in NYC #SMH— A$AP MATSUI (@eugenehu) October 22, 2014
The sneakers are avaialable in white, black, and red, and feature a premium leather upper with a pebbled leather swoosh. The kicks say “Supreme” on the back of the heel and “World Famous” on the ankle strap. The lucky few who score a pair will pay a retail price of $150 but those prices will likely soar on the secondary market.