Yes, today is Valentine’s Day, a day to lavish your girlfriend with all manner of gifts as a way to demonstrate what a thoughtful and selfless man you are. But you also might want to think about yourself just a little bit and make sure you don’t blow all your money on bae. That’s because Supreme just released images of its line for spring-summer ‘17.

Supreme has been the topic of much discussion of late, especially after the streetwear giant’s collaboration with Louis Vuitton was revealed. For some, it was a sign that Supreme had jumped the shark. It was analogous to longtime fans of a struggling indie rock band watching the group achieve mainstream success and lamenting the transformation.

But here’s the thing about Supreme that is tough to deny: The stuff is still good. Sure, there may be a lot more people wearing it these days and a lot of those people may not appreciate the brand’s roots and may, in fact, be complete tools. That doesn’t take away from the product itself. Supreme has an uncanny knack for tapping into cultural touchstones to create great clothes and accessories. When Supreme does it, it feels original. When others do it, it feels duplicative. Supreme pieces feel unexpected and familiar at the same time, which makes it easy to forge an emotional connection with the gear.

That is certainly true with its spring collection. From anoraks depicting the 44th president to terry cloth shorts, there are no shortage of pieces you’d be psyched to wear even if they didn’t have that red-and-white box logo on them. We combed through all of them to find the 10 best.


Supreme

Supreme

SUPREME X PLAYBOY PILLBOX HAT
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Supreme has been collaborating with Playboy for a minute, and the most recent offerings continue to bring the heat. There is a box logo New Era cap, a bowling shirt and a hooded sweatshirt, but the most unique piece is this pillbox style cap. It’s retro in all the right ways with its large Bunny on top and the Playboy logo wrapping around the sides.


Supreme

Supreme

SADE TEE
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The celebrity T-shirt has become one of the most anticipated Supreme items each season, and has featured everyone from Kermit the Frog to Kate Moss to Gucci Mane. This season, it’s the great Sade, who appears on a tee that reads, “To Supreme, Your love is king. Sade.”
Supreme

Supreme

THRILLS HOODED SWEATSHIRT
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The Thrills motif appears on both a pair of sweatpants and a sweatshirt. It embodies the DIY punk spirit that is still at Supreme’s core, featuring a collage of diverse imagery that draws you in.
Supreme

Supreme

COLEMAN CT200U MINI BIKE
supremenewyork.com
Another item that has attracts great anticipation in recent seasons is what I’ll call the “big accessory.” For Spring 2016, it was the Everlast punching bag. This season it’s a gas-powered mini bike from Coleman. It has a 196cc engine that you pull-start similar to a lawnmower, and the front and back racks are ideal for carrying home all your other Supreme purchases.
Supreme

Supreme

OBAMA ANORAK
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Supreme once famously made a bumper sticker that read “Fuck Bush” in its Futura Bold Oblique font. The brand is again wading into politics with this anorak featuring the official portrait of Barack Obama. The entire thing has an almost bootleg design, which is part of its appeal.
Supreme

Supreme

VANSON LEATHER STAR JACKET
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The Vanson motorcycle jacket was a hip hop staple in the aughts and now Supreme is bringing it back. The red-and-white Supreme box logo patch looks perfect alongside those of established automotive brands like Champion spark plugs and K&N filters. Not to mention the fact that Vanson sources some of the best leathers for its jackets.
Supreme

Supreme

LOGO STRIPE TERRY SHORT
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Spring signals the arrival of shorts season and it doesn’t get much more relaxed (or comfortable) than these terry cloth shorts that subtly incorporate the Supreme logo. Even if the only pool you’ll be lounging by this summer is inflatable, you’ll still look suave as hell in these shorts.
Supreme

Supreme

TRAIL JACKET
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Spring is one of those seasons when we want it to be a lot warmer than it actually is. This is the jacket to throw on for those days when your weather expectations don’t meet reality. The flannel lining provides just the right amount of warmth and the Native American-inspired styling looks dope.
Supreme

Supreme

DIGI JIGSAW PUZZLE
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This 500-piece puzzle is the perfect way to pass the time while waiting for the next Supreme drop. But beware, the image of the model is constructed of simple letters and symbols from a keyboard making it a very difficult challenge to complete since all the pieces look so much alike.
Supreme

Supreme

BONES SWEATER
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The skeleton top is another carryover from the 2000s, when it was made famous on Vanson leather jackets and LRG hoodies. Supreme applied the theme to a cotton crewneck sweater that makes it a little less intimidating, which is a good thing.

Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada and Instagram at @justin_tejada.