The next celebrity on the “celebrities get mobile games train” is going to be singer Taylor Swift, and her Kardashian-esque foray into video gaming is coming later this year.
According to a report from Buzzfeed, the company behind the mega-popular, super-lucrative Kim Kardashian: Hollywood is setting its sights on Swift. And apparently, that’s related to the utter flop that was its attempt to make a game starring singer and Swift-ly rival Katy Perry.
Kim Kardashian: Hollywood, which can be downloaded on Android and Apple iOS phones and tablets, has players trying to become as famous as possible by dressing well, hanging out with A-listers, and dating folks. It’s become incredibly popular, with 28 million downloads, and Glu Mobile has gone on to publish other celebrity games, including Sniper X with Jason Statham and the aforementioned Katy Perry Pop. When Glu announced its upcoming Taylor Swift game, though, it mentioned that Katy Perry’s version failed to resonate with players. Swift and Perry don’t seem to like each other very much, so it seems Swift now has something new to throw in Perry’s face that’s not a drink next time they run into each other at a party.
Glu’s press release on the game mentions signing a multi-year deal with Swift, and that the game will be very different from its previous celebrity titles although we don’t really know what that means. Glu’s apparently making games with a host of other celebs, like Nicki Minaj, Kylie Jenner and Gordon Ramsey. So if you like your mobile games like reality shows but also like weird cartoons, good news—Glu has you covered.