Let’s be honest: Sometimes drinking wine, and even trying to buy it, can feel overly stuffy. There’s a certain way to enjoy it, according to top sommeliers. You have to have the right glasses. Certain wines are appropriate for certain seasons and certain occasions only. And then every type has some sort of brand story behind it, often detailing some sort of confusing history of how [insert some region of the world you can’t actually pronounce, here] is simply “the best” for wine.

That’s why we can get behind the hilariously on-point ads from Gentleman’s Collection, who point out some of the silliness in their own collection of wine. It also helps that they are all about reaching guys who like wine, but don’t necessarily care about the complicated details that go into it.

With descriptions that start with “This gentleman pleaser” and “A gentlemanly drop,” the fact that the collection is actually good makes it that much better. For starters, try the Cabernet Sauvignon or the Red Blend, perfect for entertaining or sipping alone.

The Gentleman

The Gentleman’s Collection

The Gentleman

The Gentleman’s Collection

And now, some very wise words on what not to do when trying to impress a woman.