Matt Eddmenson started Nashville-based imogene + willie with his wife, Carrie, to make denim in the USA that would last forever. With an expert eye for fabric and a focus on the details, they create denim with the perfect fit. Eddmenson says, “A lot of times it’s the details you’ll never notice that make up high-quality craftsmanship. A really high-quality tight stitch can get me pretty excited. I’m such a nerd.”

What’s the one thing people should know about imogene + willie?
We care. Each pair of our denim carries the tag MADE WITH LOVE.