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The New Royals The New Royals

The New Royals: Matt Eddmenson

The New Royals: Matt Eddmenson: Photography by  John Stoffer

Photography by John Stoffer

Matt Eddmenson started Nashville-based imogene + willie with his wife, Carrie, to make denim in the USA that would last forever. With an expert eye for fabric and a focus on the details, they create denim with the perfect fit. Eddmenson says, “A lot of times it’s the details you’ll never notice that make up high-quality craftsmanship. A really high-quality tight stitch can get me pretty excited. I’m such a nerd.”

What’s the one thing people should know about imogene + willie?
We care. Each pair of our denim carries the tag MADE WITH LOVE.

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