This year, faced with decreasing sales and an apparently increasing lack of interest in sandwiches composed entirely of fried chicken and bacon, KFC decided to resurrect its founder and long-serving mascot, Colonel Sanders, in the form of former Saturday Night Live impressionist Darrell Hammond. The resulting commercials garnered no shortage of confused looks and claims that the new Colonel was downright creepy, but KFC was happy that anyone was talking about them at all. Now, the Colonel has a new face, and it’s another Saturday Night Live alum.
New KFC ads surfaced online yesterday, starring Norm Macdonald, best known for his time in the “Weekend Update” anchor chair and his Burt Reynolds impression, as The Colonel. This time, the schtick is that, unlike some famous Hollywood actor, Macdonald is the “real” Colonel Sanders, but of course there are several tongue-in-cheek moments that make it clear that it’s mostly Norm being Norm. In fact, that seems to have almost been the point.
“Other than not quite looking like him, his voice being different, and his inability to cook the world’s best chicken, we thought Norm was the perfect choice to play the Real Colonel. I think the fans will agree,” said KFC US chief marketing officer Kevin Hochman.
I kinda enjoyed the Hammond KFC ads because of their weirdness, and because I’m constantly impressed by the man’s ability to slip into a voice. The Macdonald ads are even weirder, and we probably haven’t seen them at peak bizarre yet. It’s a strange side gig for both comedians, but hey, at least they’ve cemented their place in VH1’s inevitable “I Love the 2010s” series.