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The Sub Does For Beer What K-Cups Do For Coffee

The Sub Does For Beer What K-Cups Do For Coffee: The Sub

The Sub

Marc Newsom is a world-renowned industrial designer who has worked on everything from airplane seats for Quantas to sneakers for Nike to restaurants like Lever House. He was recently brought on to work on secret projects at Apple. Now he can add a mini-kegerator to that impressive resumé.

The Sub is the result of a collaboration between Newsom, Heineken, and coffee machine maker Krups that allows individuals to drink draft beer at home without having to get an entire keg. The machine works much like a Keurig of Nespresso coffee maker. A canister of beer called a Torp (short for torpedo; torpedoes-submarines, get it?) is loaded into the belly of the Sub and secured into place. Then, voila, draft beer comes out.

Each Torp yields two liters of beer and stays fresh for 15 days once opened. At launch, Torps will be available for Heineken, Affligem, Desperados, and Birra Morreti Baffo D'oro. Right now the Sub is only available in France and Italy. To get updates of when it will be available in the U.S. visit the Sub website.


Justin Tejada is a writer and editor based in New York City. Follow him on Twitter at @just_tejada

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