Just like how punk musicians took it upon themselves to stand up and scream out against the establishment in the 1970s, we have a new batch of heroes waging their own war in unique ways against today’s fascist regime: craft brewers.
The noble trolls at BrewDog, a Scottish brewery with a big presence in America, already tried to stick it to President Donald Trump earlier this year when they revealed plans to beat him at his own game by building a bar along the U.S.-Mexico border. The “Bar on the Edge” would serve Mexican beers on the Texas side and U.S. beers in Mexico, to prove that collaboration, inclusivity and especially good brews will always prevail.
Regardless of whether or not BrewDog will actually be successful in building their border bar—based on Trump’s continued futility to construct his own wall, it’s apparently pretty hard—they’re just getting started egging on the commander-in-chief. The brewery has announced “Make Earth Great Again,” a new release that calls to attention the real dangers of climate change—an issue that Trump effectively brushed off when he pulled the U.S. out of the Paris Agreement back in June.
Aside from the bottle’s totally badass rendering of a polar bear attacking a robot version of Trump, M.E.G.A. contains ingredients sourced from the spots in the world that are most affected by global warming, including water from melting Arctic ice caps and endangered Arctic cloudberries. The base is also a saison, which is fermented at a higher temperature than any other beer styles, in a nod to global warming.
If you order a pint at BrewDog’s Canal Winchester, Ohio taproom, it’ll be served right out of a life-sized polar bear head. Buy a bottle in the U.K. and the label will read, “This beer is as bitter as a world ignoring climate change.” All proceeds go to the U.K.-based climate change charity 10:10.
Best of all, BrewDog is shipping a case of M.E.G.A. to the White House. Even though Trump famously doesn’t drink, the brewery hopes he’ll get the message. “This beer is our statement of intent to hold a mirror up to all of the establishment figures that could and should do more on an issue that affects everyone on the planet,” said BrewDog cofounder James Watt in a press release. “We hope everyone who can make a positive impact on climate change at a legislative level takes note of what the beer represents.”
And hey, even if BrewDog’s latest stunt doesn’t work, there are other likeminded alcohol brands fighting the good fight. Earlier this year, Rochester, New York’s Forager Brewery released “Impeach Me,” a sour, Cheeto-colored peach beer in Trump’s honor; Canada’s Northern Maverick Brewing Company dropped “Fake News Ale,” which pairs well with “small hands and HUUUGE EGOS;” Mexican distiller Illegal Mezcal produced shirts that effectively called Trump an asshole and sold them to his supporters; and in an ad, Smirnoff Vodka touted its booze as being “made in America, but we’d be happy to talk about our ties to Russia under oath.”
May the booze burns never end.