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Tinder’s Twitter Goes on Bizarre Rant Responding to a Vanity Fair Article

Tinder’s Twitter Goes on Bizarre Rant Responding to a Vanity Fair Article:

Tinder is a dating app that allows single people to find others in their area who are interested in meeting up. It’s also become a notorious hotbed for people trying to find casual sex. Tinder is trying to avoid these less savory aspects of its app by promoting the more positive features. But they might be going a little too far defending their reputation.

Vanity Fair published an article its September issue called “Tinder and the Dawn of the ‘Dating Apocalypse’,” which discusses issues people in their twenties have with dating in the 2015 world. While Tinder is mentioned and sometimes in a negative way, the article isn’t a takedown or hit piece against the app. But that didn’t stop the Tinder PR people to very publicly swipe left at the article’s author.

The whole controversy started when the writer, Nancy Jo Sales, tweeted the following:

Tinder responded by saying the following:

This was the beginning of a giant tweet bomb delivered by Tinder to restore its reputation, although it probably did more harm than good. The tweets ranged from tongue-in-cheek:

To, well, bizarre:

This is the first time ever a major corporation has ever used “North Koreans like us,” as a defense of its product.

It would be boring to read every single tweet Tinder posted in the past 24 hours about the article, but here are some of the highlights:

That’s right, Millennials! You’re now Generation Tinder! Forget about meeting people at an event or party. The future of humankind relies on millions of people swiping right!

And by “some,” they mean most.

Sex is very meaningful for some people.

It should be noted that Vanity Fair is not the first media organization to report these figures. Even the tech-focused magazine Wired reported similar results just this past spring.

Tinder then accused Sales of being unprofessional.

Which resulted in this back-and-forth between the two sides:

You can read the full-response on Tinder’s Twitter feed.

Tinder was mocked around the web for this clearly over-the-top reaction to a story that, again, wasn’t actually about how bad Tinder is. In a statement to Wired, the dating app responded to the criticism of the tweets of the article by saying the following:

We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily. Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.

However, there’s evidence to suggest that this wasn’t a spur-of-the-moment decision to send out 30 tweets by some rogue member of the Tinder Social Media team. Claudia Koerner tweeted that a PR person had contacted her before Tinder’s tweet storm that the dating app was planning a major response to the article:

As anyone who has ever used social media can attest, the longer your tweet or status is, the worse it is to actually post it. Short and sweet, that’s how the Internet works.

Needless to say, it’s obvious Tinder and Vanity Fair will not be swiping right to each other any time in the near future.


RELATED: The Truth About Tinder


Joseph Misulonas is an editorial assistant for Playboy.com. He is a frequent Tinder user. He is also single. He can be found on Twitter at @jmisulonas.

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